Brazil. World Cup. What a combination.
Whoever hosts a major event is sure to come under some scrutiny, whether it's about when the stadiums will be finished or how they will be able to cope with the sheer presence of the world's eyes on their country.
Soon after Brazil won the race to host the event in 2007, they hired PwC (Price waterhouse Coppers) to help assist with the preparations. Major events of the sort aren't solely about building stadiums, the World Cup puts strains on a Nation's airports, transport links, hotels and security. Getting everything up to scratch takes years and many billions of dollars of investment. PwC attracted Brazil's attention due to their success and experience in stewarding such events such as the World Cups in 2006 and 2010 in Germany and South Africa respectively. Plenty can go wrong. The 1972 Munich Olympics is largely remembered for a terrorist attack that ended in a massacre of 11 Israeli athletes and coaches and a German police officer. It is fair to say that tragedies on this scale are rare, but glitches such as an electrical storm that cut off TV coverage of the 2008 UEFA European Championship semi-final in Switzerland for about 10 minutes can also dent a reputation for organisational competence.
In the next instalment, we shall explore how PwC identified problems in Brazil and how they chose to fix them.
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