Once upon a time... it's used to be every rich man's dream to own an English football club. On paper, owning a Premier League club, even a relatively modest one, has never been more attractive; with even the smallest minnows being able to swim amongst the top 6 of any other league in Europe in terms of revenue. However recently, deals for Crystal Palace, Aston Villa, Hull City, West Bromwich Albion and Southampton have failed to materialise despite, in some cases, prolonged bargaining.
Dan Jones, a Deloitte partner, has been open in stating that, "The change in club profitability in 2013-14 was more profound than anything we could have forecasted. This may move clubs from being seen as exciting and enticing trophy assets to being recognised as business capable of delivering consistent profits". Despite this, those involved in negotiations said buyers had been put off by tighter regulations on club ownership, worries over regulation and even geopolitical problems - like in West Bromwich Albion's case, when the deal collapsed after the Chinese stock market plummeted. Aston Villa were also affected, with the deal scuppered by sanctions on Russia over Ukraine. Crystal Palace's situation was rather different, however, as talks broke down when better performance on the pitch led to a price rise.
External circumstances are not the only constraint. The Premier League has made its 'fit and proper person' test (for potential owners) much tighter. Another recent law passed means shareholders and directors have to be approved. These internal regulations may make the prospect of applying for ownership of a Premier League club a daunting and burdensome process.
A banker who works on deals said football clubs were difficult to value and market. "This is such an unusual business because it's a talent business, but when you think about talent businesses, they are often part of a conglomerate. These clubs are standalone and relatively small in financial terms and that is a big risk". This insight reveals that there is high risk in acquiring a football club due to its volatile nature in terms of revenue and popularity - especially the vitriolic abuse that fans often hurl at their owners, especially when a club is failing to live up to expectations. On the outside, the prospect of owning a Premier League club has never been brighter, with revenues from the £5.15bn television deal soon to kick-in for the 2016-19 seasons. However, the regulations and the overall package that comes with controlling a football club has made cause for potential purchasers to think twice.








